At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
As a Brand Manager, you will be responsible for several brands within Laundry & Homecare such as Persil, Schwarzkopf, FA, Syoss.
You will contribute to the creation and implementation of the brand strategy and to the execution of the marketing plans.
YOUR ROLE
- Initiate and conduct market, brand and competition analyses.
- Formulate marketing/brand strategies and plans including budget & financials.
- Execute brand strategy on all aspects of the marketing mix (assortment, innovation, pricing, distribution etc.).
- Develop & execute media plans in close cooperation with the various agencies (media, creative & PR).
- Maintain close cooperation with the various teams within Henkel consumer brands (sales, customer development & planning).
- International work context (direct cooperation with headquarters in Dusseldorf & international colleagues).
