United States, Rocky Hill, CT, Adhesive Technologies

Global Market Strategy Applications Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • This job will report to the Global Director Market Strategy Applications Head.
  • The team consists of 5 global applications managers, each taking care of 1-2 global categories.
  • The primary function of this role is to define and lead the overall strategy for identified application categories (Electrical Assembly) through uncovering unmet customer needs to steer the portfolio across brand, product, market and commercial activation, to deliver scalable growth opportunities globally.
  • The focus for this SBU is on the general manufacturing & maintenance markets, with a key focus on general industry OEM & MRO, as well as Automotive Aftermarket. 
  • Develop overall mid to long term global category strategy by uncovering unmet customer needs and market trends to determine the optimal portfolio mix, innovation roadmap, etc.
  • Operationalize global marketing strategy through actionable & impactful initiatives that enable sales teams to drive growth and new customer acquisition on daily basis.
  • Identify customer hero applications and create expert content, value propositions and selling story to fuel strategic communication plans.
  • Work with regional marketing colleagues to develop worldwide aligned strategy, business cases, and launch plans.


  • Bachelor's Degree Required.
  • 10 plus years of Total Work Experience is preferred. 
  • International experience is preferred.
  • English required.
  • Ambitious / Self-starter.
  • Strategic skills and mindset.
  • Strong collaboration skills. 
  • Comprehensive business acumen. 
  • Effective communicator at all levels.
  • Willingness to challenge status quo. 
  • Location flexible, prefer DE/US/CN.

The salary for this role is $105,000.00 - $125,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 23047577
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
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