Trade Marketing Specialist

Adhesive Technologies Marketing United Arab Emirates, Dubai Full Time Regular
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About this position

What you´ll do

  • Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities.
  • Build and implement modern trade plans covering planograms, category management, in-store visibility, promotions, and key-account activations.
  • Translate brand strategies into effective channel-specific POS materials, merchandising standards, assortment, pricing, and promotional activities.
  • Define shopper profiles by channel and category and use insights to improve assortment, messaging, pack formats, price points, and in-store triggers.
  • Establish and manage field data collection covering distribution, shelf visibility, pricing, promotions, out-of-stocks, competitor activity, and share of shelf.
  • Analyze sell-in, sell-out, stock, and field data to identify performance gaps and develop clear action plans with Sales and distributors.
  • Lead trade execution of new product launches, ensuring strong listings, distribution, visibility, and sales-force enablement across channels.
  • Manage trade marketing budgets and track key channel KPIs, including distribution, sell-out growth, stock cover, promotional effectiveness, and ROI. 

What makes you a good fit

  • Bachelor's degree in Marketing, Business, or related field; MBA an advantage.
  • 4 –7 years in trade/channel marketing, ideally in FMCG
  • Proven experience in the GCC/MENA region; KSA market exposure a strong plus.
  • Solid grounding in distributor management, shopper marketing, and category management.
  • Demonstrated use of field data and shopper insight to drive channel decisions from data collection through analysis to action.
  • Strong analytical skills, comfortable with sell-in/sell out data, market/panel data, and building the commercial case.
  • Budget and project management discipline; able to run multiple channel initiatives at once.
  • Excellent cross-functional collaboration and negotiation skills.
  • English essential; Arabic is a plus
  • Direct modern trade / key-account experience, with a track record of retailer joint business planning.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 26100486

Job Locations: United Arab Emirates, Dubai

Contact information for application-related questions: recruitmentgcc@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

O podjetju Henkel

Z ustvarjanjem dragocene zapuščine skoraj 150 let vsak dan stremimo k preoblikovanju in izboljšanju življenja. Danes in za prihodnje generacije. Z našimi inovativnimi in trajnostnimi blagovnimi znamkami ter tehnologijami v naših timih sodelavcev po vsem svetu. Henkel zavzema vodilne položaje tako na področju industrije kot tudi potrošniškega blaga: Naš portfolio vključuje dobro znane izdelke za nego las, detergente za pranje perila, mehčalce ter lepila, tesnila in funkcionalne premaze.

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Vprašanja in odgovori

Da, preprosto izpolnite svoj profil v našem spletnem sistemu za prijavo. Ko je vaš spletni profil izpolnjen, se lahko prijavite na več delovnih mest.

Da, prosim! Henkel je mednarodno podjetje in sodelovali boste s kolegi z vsega sveta. Zato je angleščina uradni jezik našega podjetja.

Kot splošno vodilo priporočamo, da svojo prijavo napišete v istem jeziku kot oglas za delovno mesto. To pomaga zagotoviti jasnost in doslednost skozi celoten postopek zaposlovanja.

Vsaka vloga pri Henklu je edinstvena in prav tako vsak kandidat.
Najti pravo osebo ni pomembno le za nas, ampak tudi za vas. Zavezani smo k temu, da se kandidat in podjetje odlično ujemata. Kandidati lahko vedno preverijo status svoje prijave v svojem profilu.

Skozi celoten postopek zaposlovanja vas bomo obveščali in vam na vsaki stopnji zagotavljali povratne informacije. Vaša pot s Henklom se začne s preglednostjo in medsebojnim spoštovanjem.

Naša ekipa za zaposlovanje vam je na voljo za vsa vprašanja ali zahteve, ki jih imate med postopkom prijave.
Obrnite se na ekipo tukaj. Z veseljem vam bomo pomagali!