Z ustvarjanjem dragocene zapuščine skoraj 150 let vsak dan stremimo k preoblikovanju in izboljšanju življenja. Danes in za prihodnje generacije. Z našimi inovativnimi in trajnostnimi blagovnimi znamkami ter tehnologijami v naših timih sodelavcev po vsem svetu. Henkel zavzema vodilne položaje tako na področju industrije kot tudi potrošniškega blaga: Naš portfolio vključuje dobro znane izdelke za nego las, detergente za pranje perila, mehčalce ter lepila, tesnila in funkcionalne premaze.
Senior Brand Manager BNL (M/F/X)
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About this Position
As Senior Brand Manager for Authentic Beauty Concept & STMNT in Benelux, you are the driving force behind the strategic development and execution of two of our most premium and fast-growing professional brands. You own the full brand agenda across Belgium, the Netherlands, and Luxembourg, translating global strategies into impactful local activation and sustainable business growth. You combine strategic brand leadership, commercial acumen, and creative excellence to strengthen brand equity, accelerate salon success, and deliver profitable growth.
What you´ll do
Brand strategy & execution:
- Define and lead the Benelux brand strategy for Authentic Beauty Concept and STMNT, in line with global frameworks
- Translate strategy into best-in-class go-to-market plans, including launches, campaigns, and 360° activations
- Develop impactful trade marketing plans, including promotions, education concepts, and brand experiences
- Ensure consistent and premium brand positioning across all touchpoints (salon, digital, PR, events)
Business ownership & performance management - Hold full responsibility for turnover, profitability, and market share growth of your brands
- Manage and optimize marketing budgets, ensuring strong ROI and efficient resource allocation
- Lead forecasting and demand planning for innovations and core portfolio
- Continuously track performance and translate insights into actionable growth initiatives
Leadership & team development - Lead, coach, and develop a team of marketers, fostering growth and performance excellence
- Create a high-performing, collaborative culture with strong ownership and accountability
- Guide cross-functional teams across projects and initiatives
Commercial partnership - Act as a strategic partner to Sales, working closely with Field Sales Managers and Key Account Managers
- Co-create initiatives to drive salon success and client engagement
- Lead cross-functional planning and monthly business reviews
Consumer & digital excellence - Drive digital-first brand growth, leveraging social media, influencers, and content strategies
- Ensure strong PR, advocacy, and community building aligned with brand DNA
- Stay ahead of trends in premium/lifestyle brands, sustainability, and professional beauty
What makes you a good fit
- Master’s degree in Marketing, Business, or Economics
- 5–8+ years of experience in brand management, preferably in premium or lifestyle brands and/or professional beauty
- Proven track record in brand building and commercial delivery (P&L ownership is a strong plus)
- Demonstrated leadership experience, with the ability to inspire and develop teams
- Strong entrepreneurial mindset with a hands-on, can-do attitude
- Ability to translate data and insights into clear strategies and actions
- Excellent stakeholder management and influencing skills across multiple levels
- Strong presentation and communication skills
- Digitally savvy with deep understanding of social media, content, and omnichannel marketing
- Fluent in Dutch, French, and English
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Pension Fund
- Disability Insurance
- Health Insurance
- Canteen
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26096813
Job Locations: Belgium, Brussels-Capital Region, Brussels
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
O podjetju Henkel
Vprašanja in odgovori
Zanima me več delovnih mest. Ali se lahko hkrati prijavim na več delovnih mest?
Da – preprosto izpolnite svoj profil v našem spletnem prijavnem sistemu. Ko je vaš spletni profil dokončan, se lahko prijavite na več delovnih mest.
Ponudba za delovno mesto je napisana v angleškem jeziku – ali naj tudi svojo prijavo pripravim v angleškem jeziku?
Da, prosim. Ker je Henkel mednarodna družba, boste sodelovali s kolegi z vsega sveta in angleški jezik je uradni jezik podjetja. Na splošno velja pravilo: Prijavo napišite v istem jeziku, v katerem je tudi oglas za zaposlitev.
Ali bom med postopkom prijave prejemal povratne informacije o stanju moje prijave?
Vsako delovno mesto, ki je na voljo pri Henklu, je edinstveno in iskanje pravega kandidata je zelo pomembno za kandidata, ki ga zaposlimo, ter tudi za družbo Henkel. Poskrbeti želimo, da bosta kandidat in družba primerna izbira drug za drugega. Kandidatom bomo skozi celotni postopek nudili povratne informacije.
Na koga se lahko obrnem, če imam vprašanja glede svoje prijave?
Naš oddelek za zaposlovanje vam bo pomagal pri vseh zahtevah v zvezi z vašo prijavo. Z oddelkom stopite v stik tukaj.