Marketing Manager - Turkey (Consumers & Craftsmen)

Adhesive Technologies Marketing Turkey, Ümraniye, Istanbul Full Time Regular
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About this Position

In Consumer Adhesives, this position leads both Brand and Trade Marketing with a full Turkey scope, shaping strategy, driving category growth and Brand Equity and ensuring strong market execution in the local market. The Marketing Manager combines strategic vision, commercial acumen and people leadership to deliver sustainable results.

What you´ll do

  • Lead the end-to-end marketing agenda for Adhesives for Consumer & Craftsmen, with full responsibility for the Turkey market, by managing both Brand and Trade Marketing teams.
  • Define and execute strategic direction across Brand and categories, fully aligned with business goals
  • Drive brand building, portfolio, pricing and positioning strategies, alongside consumer communication and marketing investments
  • Develop and implement trade marketing and channel activation plans, maximizing category growth and customer penetration
  • Oversee global product launches and campaigns, adapting to local market insights
  • Manage P&L optimization, ensuring balance between sustainable growth and profitability
  • Inspire, coach and develop marketing teams, fostering collaboration and performance excellence

What makes you a good fit

  • BSc/BA in Business Administration, Engineering or a relevant field
  • Around 15 years of experience in Brand, Category and Trade Marketing within FMCG
  • Proven leadership and people management capabilities
  • Strong strategic, analytical and business acumen (incl. P&L management)
    High resilience, motivation and excellent communication skills in English
  • Henkel is an equal opportunity employer. We value diversity of backgrounds, experiences and perspectives

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 25085490

Job Locations: Turkey, Istanbul, Ümraniye

Contact information for application-related questions: recruitment-hr@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

O podjetju Henkel

Z ustvarjanjem dragocene zapuščine skoraj 150 let vsak dan stremimo k preoblikovanju in izboljšanju življenja. Danes in za prihodnje generacije. Z našimi inovativnimi in trajnostnimi blagovnimi znamkami ter tehnologijami v naših timih sodelavcev po vsem svetu. Henkel zavzema vodilne položaje tako na področju industrije kot tudi potrošniškega blaga: Naš portfolio vključuje dobro znane izdelke za nego las, detergente za pranje perila, mehčalce ter lepila, tesnila in funkcionalne premaze.

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