Digital Group Marketing Manager Schwarzkopf and Shiseido Professional

Consumer Brands Marketing Japan, Shinagawa, Tokyo-To Full Time Regular
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About this Position

We are looking for a strategic and agile Digital Group Marketing Manager to lead the planning and execution of our digital marketing strategy. This role plays a critical part in driving brand content, media performance, and digital transformation, with strong visibility across regional and global markets. 

What you´ll do

Digital Strategy & Transformation

  • Develop and lead comprehensive digital strategies aligned with brand and business objectives
  • Drive digital transformation by embedding an agile, test-and-learn mindset across the team
  • Leverage innovation, disruptive thinking, and analytics to optimize marketing effectiveness
  • Identify key digital trends and consumer behavior insights to stay ahead of the curve

Campaign Planning & Execution

  • Lead the end-to-end planning and execution of digital campaigns across channels
  • Oversee paid media performance, content management, and digital asset delivery
  • Collaborate closely with cross-functional and agency teams to ensure campaign excellence and ROI
  • Continuously refine media and content strategy based on performance data

Communication & Team Leadership

  • Manage, coach, and develop the digital marketing team
  • Act as a key liaison between global, regional, and local stakeholders
  • Facilitate strong internal collaboration to ensure alignment and efficiency across teams

Other Responsibilities

  • Support broader marketing initiatives and contribute to organizational growth
  • Drive operational excellence and process improvements within the digital function

What makes you a good fit

  • Minimum 8 years of relevant experience in digital, brand, or product marketing - ideally in B2C sectors such as FMCG or beauty
  • Native Japanese language proficiency and strong working-level English required
  • Excellent analytical, communication, and collaboration skills, with the ability to work effectively across diverse functions and geographies
  • Strong leadership experience, with the ability to guide the team to the next level of success  

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Retirement Pension Plan (Corporate DC and CB composition)
  • Sick Leave
  • Group Term Life Insurance
  • Supplementary Workers' Accident Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25082743

Job Locations: Japan, Tokyo-To, Shinagawa

Contact information for application-related questions: recruitment.jp@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

O podjetju Henkel

Z ustvarjanjem dragocene zapuščine skoraj 150 let vsak dan stremimo k preoblikovanju in izboljšanju življenja. Danes in za prihodnje generacije. Z našimi inovativnimi in trajnostnimi blagovnimi znamkami ter tehnologijami v naših timih sodelavcev po vsem svetu. Henkel zavzema vodilne položaje tako na področju industrije kot tudi potrošniškega blaga: Naš portfolio vključuje dobro znane izdelke za nego las, detergente za pranje perila, mehčalce ter lepila, tesnila in funkcionalne premaze.

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