Marketing Manager

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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About this position

About this Position

  • As a member in Brand Delivery team, this role will be responsible for the marketing of SKP& SP, specific brands to be determined by the candidate. We are looking for young talent who deeply understand business fundamentals (DT/NKA/Watsons/EC/salon), have capability to work closely with channels & TMKT and have passion to drive brand growth with commitment. 

What you´ll do

  • Brand Portfolio Management (15%) - work with Brand Design team to optimize existing portfolio as well as developing future NPD based on consumer needs.
  • Brand Relaunch / NPD Launch Campaign Activation (20%) - lead integrated marketing plan including campaign brief, creative production, media plan, PR and social amplification across all touchpoints.
  • Channel Optimization & Retail Enhancement (35%) – collaborate closely with TMKT & Channels to understand channel insights and optimize brand channel strategy, maximizing growth via elevated in-store experiences and innovative retail enhancement tactics.
  • Business Tracking & Deep dive (20%) – with business acumen, keep tracking & analyzing brand sell-in & sell-out performance by product line by channel to ensure target achievement.
  • MKT Budget Plan & Management (10%) – be responsible for brand annual budget plan and monthly expense tracking.

What makes you a good fit

  • Fluent Oral speaking and written English.
  • Minimum bachelor’s degree.
  • Result Driven & Growth mindset.
  • Good at end-to-end marketing scope.
  • Good knowledge on business channels, close with business.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26091914

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

O podjetju Henkel

Z ustvarjanjem dragocene zapuščine skoraj 150 let vsak dan stremimo k preoblikovanju in izboljšanju življenja. Danes in za prihodnje generacije. Z našimi inovativnimi in trajnostnimi blagovnimi znamkami ter tehnologijami v naših timih sodelavcev po vsem svetu. Henkel zavzema vodilne položaje tako na področju industrije kot tudi potrošniškega blaga: Naš portfolio vključuje dobro znane izdelke za nego las, detergente za pranje perila, mehčalce ter lepila, tesnila in funkcionalne premaze.

YouTube Thumbnail Shaped by pioneering spirit: We are Henkel. (Thumbnail)

Vprašanja in odgovori

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